Once you have a plan for your business or organization and have decided that having your own unique place on the web is an important part of your marketing strategy, you need a good name for your website (your Domain Name).
It should be simply reflective of the products or services of your business or the nature or objectives of your organization. If available, it could just be your current name with a suffix of: .com, .org, .net or others)
Your Domain Name must of course be truly unique because it is literally the address of your place on the web; a search for available names is easily done - selecting the perfect available one is a lot harder. One year's registration of one name is included; multiple years may be purchased at a savings.
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| Information & Data Collection |
A complete array of additional professional services is included. You can include a Poll or Survey asking for vistor preferences regarding your topic of interest; the results are readiliy available to you.
Another "Included Option" (Contact Form) asks site visitors who are interested in getting more information, buying something or attending your event to fill out an online form that records all their information in a secure database and automatically sends you an email with it. This is a valuable option.
These visitor requests are not cold call opportunities - these are warm qualified leads with accurate contact information that you generated yourself.
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With your own Domain Name now in your control, you need a physical location on which you effectively can hang out a sign with that Domain Name on it.
Powerful and secure computers (servers) with redundancy and off site back up become that physical location.
This is the heart of your system; it's where all the interactions with your customers or members will actually take place and be stored.
It must be safe and reliable 24/7/365. The cost of this reliable "Web Hosting" is included for 12 months; multiple year purchases are available at a savings.
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| Email & Contact Management |
An email address of yourname@aol.com or yourinitials@hotmail.com just doesn't look as impressive as yourname@yourwebsite.com - that's an important benefit of having your own place.
There are 10 unique mailboxes included that you, or others who you allow, can access from any computer anywhere in the world to send and receive messages.
You can send promotional mass mailings or regular announcements or newsletters to everyone in your Address Book or just to those on certain Distribution Lists. You can also just have a simple private one to one exchange. All in a protected, private & secure environment.
Search Engine Submittal & Optimization to help browsing visitors find your place on the web is also important; it is essentially "passive" marketing. Collecting contact information on visitors and using it to then "actively" market your operation or event is even more important. Both are included.
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Editorial Comment: Note that for illustrative purposes this page is in a 2 column format.
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